Lunar New Year (Year of the Horse) 2026: which services to run, and when
Lunar New Year (Year of the Horse) falls on 17 Feb in 2026, and the pitch has to be out by Early Jan. The angle that earns coverage on this date is spend, travel and gifting data. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for Lunar New Year (Year of the Horse)
Spend, travel and gifting data.
Cross-border or community spend data.
Retail, lifestyle, multicultural, national
Retail, travel, food, finance
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run Lunar New Year (Year of the Horse)
Each service is $500 a month a la carte. Run one or run the set.
- 1
Digital PR & Content Scripting That Strengthens Authority
Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year.
First move: Pull the one number from your own records that nobody else can publish, then write the pitch around it.
- 2
Content That Turns Attention Into Customers
Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.
First move: Shoot the batch before the week of the date so nothing gets made under pressure.
- 3
Audience Research That Actually Converts
Decides whether this date is worth your time. Confirms your customers care about it before anyone builds anything.
First move: Check demand for the date's terms in your market and drop the moment if it is flat.
Lunar New Year (Year of the Horse) questions
When should I start work for Lunar New Year (Year of the Horse)?+
Send the pitch by Early Jan. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on 17 Feb (varies: lunar calendar), by which point the work is already out.
Which service leads Lunar New Year (Year of the Horse)?+
Digital PR & Content Scripting That Strengthens Authority leads it. Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year. The rest of the services on this page handle the follow-through once attention arrives.
Is Lunar New Year (Year of the Horse) worth it for my business?+
It fits retail, travel, food, finance. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run Lunar New Year (Year of the Horse) for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.