The CROWD Marketing Glossary

Testing two versions of an ad or page to see which one gets more customers.

Automatically following up with people who started but never finished a form or purchase.

Writing short, punchy ad text designed to get clicks and sales.

The plan for which ads to run, where, to whom, and with what budget.

Checking contracts before you sign so the terms actually work in your favor.

AI automations, chatbots, SMS and a receptionist that answer calls, texts and chats instantly, day or night.

A realistic digital version of you or your brand that can appear in videos without filming.

Using AI to generate new videos and voiceovers of you from a single recording.

An AI voice or text assistant that answers calls, books appointments, and handles FAQs anytime.

Setting up a virtual assistant that answers calls and texts and books appointments so no lead is missed.

An AI assistant that texts customers back instantly and books appointments for you, day or night.

Making finished videos using AI avatars and voices instead of a full film shoot.

Turning loyal customers and local creators into people who promote your brand for perks or pay.

Setting up tracking so you can see where your customers come from and what they do.

Connecting booking links and reminders so customers can schedule themselves easily.

Checking who a creator's followers are before you pay for a partnership.

Finding out who your best customers are and what makes them buy.

Grouping your customers by their needs so each group gets a message made for them.

Choosing exactly who sees your ads so your budget reaches likely buyers.

Cleaning up and balancing video sound so it's clear and pleasant to listen to.

Emails that send themselves automatically based on what a customer does.

Automatic texts and emails that keep reaching out to a lead after the first contact.

Automatically asking happy customers for a review right after a good experience.

Writing articles that answer questions your customers search for online.

Reaching out to other brands and sponsors to start paid partnerships.

We pitch venues, brands, and partners for you and negotiate the rate.

Landing paid brand deals and negotiating fair pay and terms on someone's behalf.

Defining what makes your business the obvious choice for your customers.

Consistent wording and tone so your business sounds the same everywhere.

How many people search Google for your business name directly.

Shifting ad spend toward what's working and cutting what isn't.

A plan for finding new partnerships and referral sources beyond advertising.

Representing your business at real-world events and networking to create opportunities.

Someone acting as your business's outside rep, promoting you and brokering deals on your behalf.

Business workflow automations

Understanding how your customers actually decide to buy, and what stops them.

Running a campaign day to day, from launch through reporting.

Continually adjusting a campaign based on results to get better outcomes.

Mapping out goals, timelines, and budget before a campaign launches.

A simple monthly summary of what ran, what it cost, and what it produced.

The core idea and plan behind a campaign before any money is spent.

Writing the text that goes with each post to encourage engagement and action.

Adding on-screen text to videos so people can follow along with the sound off.

Adjusting a video's colors and lighting so it looks polished and consistent.

Written rules for how your team should answer calls, texts, and reviews.

Local events and pop-ups that put your brand in front of your neighborhood.

Turning customers and locals into people who promote you.

A plan for turning followers and customers into an active, engaged community.

Tracking engagement and feedback so community efforts can be measured.

Attending events and meetings on your behalf to represent your business.

Studying what rival businesses offer and charge to find opportunities you can win.

A clear process for handling unhappy customers quickly and consistently.

Simple, mobile-friendly forms on your site that send inquiries straight to follow-up.

A schedule of what gets posted, where, and when.

Managing creators and deadlines so content gets delivered on time and on brand.

Deciding what topics and formats to create next based on business goals.

Writing the hook and message for a video before it's filmed.

The overall plan for what you post, for whom, and why.

Handling the paperwork behind creator and partner deals so everything is clear.

Working to get you better terms and pricing in vendor and partner deals.

Writing how an AI assistant talks so it sounds like your business, not a robot.

Measuring which calls, forms, and sales came from which campaign.

Designing pages so visitors are guided toward taking action instead of just browsing.

Website copy written to answer doubts and push visitors to take action.

A clear set of instructions telling a creator exactly what to make.

The big, attention-grabbing idea behind a marketing campaign.

Producing the actual ad images and videos used in a campaign.

Planning shots, locations, and people needed before a video shoot.

Finding and checking creators whose audience actually matches your customers.

Software that captures every lead and automatically follows up until they book or buy.

Connecting your website, calls, and ads into one system that tracks every lead.

Building the system that organizes your leads and customers in one place.

Teaching your AI assistant your services, prices, and policies so its answers are accurate.

Quiet, organic campaigns that grow your name without looking like ads.

Building a website around your business and customers instead of a generic template.

The full path a customer takes from first hearing about you to choosing your business.

Reading reviews and surveys to find patterns worth fixing or promoting.

Improving how fast and clearly your team responds so more chats turn into bookings.

Deciding how and when your brand responds to comments and messages online.

Tracing the path customers take from first hearing about you to buying.

Timed messages that keep you in touch with leads who aren't ready to buy yet.

Identifying the exact frustrations that drive customers to search for your service.

Follow-ups and perks that get existing customers to buy from you again.

Real changes made to your process based on customer feedback and complaints.

Grouping customers in your CRM so messages sent to them stay relevant.

Managing every call, text, chat, and review so customers feel taken care of.

A plan for how your team handles every customer interaction, from speed to tone.

Featuring real customers in your content to build trust and encourage sharing.

Spelling out exactly what each side of a partnership or vendor deal will deliver.

Pitching a scripted, media-ready story to get your business covered by press and podcasts.

Mailers and rewards that bring customers back again.

Sending physical postcards or offers to the homes most likely to buy from you.

Sending physical mail only to the neighborhoods or households most likely to buy.

Physical mail like postcards and loyalty cards used to bring local customers back.

Sending the right email automatically at the right moment for each customer.

Writing email subject lines and content that get opened and clicked.

Planning email campaigns and offers that turn your contact list into repeat sales.

Showing up at industry events and mixers to represent your business in person.

Handling promotion and content at your events before, during, and after.

A plan for growing your business into new cities or service areas.

Creating in-person experiences people take part in and share online.

Letting an AI assistant instantly answer your most common customer questions.

The extra contact after a first conversation, where most sales actually happen.

A reliable process to make sure no lead or customer is ever forgotten.

Automated tasks and messages that move a lead through your sales pipeline.

Structuring your website content so AI tools like ChatGPT recommend your business as the answer.

Content that ranks on Google and gets cited by AI search.

Optimizing your content so AI tools like ChatGPT and Google AI recommend your business.

Ads that only show to phones inside a specific area you draw on a map.

Getting more good reviews and handling the bad ones well.

Running Google search ads to reach people already looking for what you sell.

Fully setting up and maintaining your Google listing so you show up on the map and get calls.

Keeping your Google listing accurate as you add new services or locations.

Designing branded images and graphics used across your social posts and ads.

A coordinated set of marketing channels working together instead of running as separate one-off campaigns.

Low-cost, attention-grabbing street marketing like mobile billboards and surprise activations.

Unconventional street tactics like truck ads and pop-up stunts that create local buzz cheaply.

Content that mentions local streets, landmarks, and events so residents feel it's made for them.

A clear picture of your best customer: who they are and where to find them.

Contacting and negotiating with creators to feature your brand to their audience.

Linking related pages on your site so visitors and search engines can find more of it.

A plan for which pages link to which so your most important pages rank higher.

Instant alerts to your team the moment a new lead comes in.

Scheduling and managing your podcast and press interviews for you.

Getting you ready for press and podcast appearances with talking points.

Finding the exact words and questions your customers search before you write anything.

A simple, focused page built to get visitors to take one specific action.

Automatically screening inquiries so your team focuses on the best ones.

Recording where every lead came from so you know which channels actually work.

Neighborhood events and giveaways that make your brand visible in your area.

Hidden code on your site that tells search engines your hours, address, and services.

Mentions of your business name, address, and phone number on other websites and directories.

Making posts and videos tied to your city that boost local visibility.

Owning every way local customers find businesses, from maps and reviews to city landing pages.

Finding the local searches your nearby customers actually use.

A webpage built for one specific city or neighborhood you serve.

Getting local news sites, groups, and nearby businesses to link to your website.

How often your business shows up compared to competitors in your local market.

The three business listings with a map that Google shows at the top of local searches.

Building relationships with nearby businesses that send you referrals.

The reason behind a local search, such as researching, comparing, or ready to book.

The proof a nearby customer checks before choosing you, like reviews, photos, and hours.

Dedicated web pages for each city or area you serve so you rank there.

Turning raw footage from interviews or shoots into a finished, engaging video.

Rewards that make repeat customers feel valued and keep them coming back.

A plan for keeping customers longer and getting them to buy more often.

The three things Google checks to rank local businesses: relevance, distance, and reputation.

Ranking which markets and services have the most demand and least competition.

Packaging your story, photos, and stats into one document press can quickly say yes to.

Pitching your business to journalists and podcasts to earn free coverage.

Defining the angle that makes your story interesting enough for press to cover.

Choosing which publications and shows are worth pursuing, and in what order.

Writing the core wording used everywhere your brand communicates.

Turning audience research into the specific words most likely to win customers.

Running and improving your Facebook and Instagram ads to hit a cost target.

A system that automatically texts back anyone whose call you missed.

Making sure your site loads fast and works well on phones.

Setting the next month's content topics and schedule in advance.

A plain-language monthly update on spend, results, and what's next.

Adding animated text and effects to video to keep viewers watching.

Getting several store locations to rank online without them competing with each other.

Turning one shoot into several video versions and sizes for different platforms.

Your business name, address, and phone number listed the same way everywhere online.

A search like "med spa near me" where the person is ready to buy right now.

Responding to and resolving bad reviews professionally to win customers back.

A marketing push focused tightly on one neighborhood instead of a whole city.

Getting new customers through events, networking, and referrals instead of ads.

Keeping your AI assistant updated as your prices and services change.

Continued guidance on your personal brand as it grows.

Regular access to the team for advice and decisions each month.

Reviewing what's working and refining your content so it keeps improving.

Advice on how your team should interact with your community day to day.

Keeping your press and podcast opportunities active and advising which to take.

Continually fine-tuning campaigns and automations after they launch.

Monitoring and building your reviews and public image every month.

Continued help and fixes for everything set up for you.

Regular updates and fixes to keep your site fast, current, and secure.

Running the comments and messages where your audience talks, and replying quickly.

Actively finding events and partnerships that are likely to bring you business.

Paid ads shown to people already looking for what you sell.

Paid ads on platforms like Meta, TikTok, and Google built to bring in customers at a target cost.

Keeping partnerships running smoothly after the deal is signed.

Collaborations with nearby businesses and creators that extend your reach for free.

Reviewing existing partnerships to improve their terms and results over time.

Reaching out to brands and vendors worth partnering with.

Deciding which partnerships are worth pursuing and how to structure them.

Showing what your content and campaigns produced and what to do next.

Positioning you as a trusted expert, since people buy from people they trust.

Making the face of the business known and trusted before the first call.

Tailoring promotions to a customer's history instead of one offer for everyone.

Ready-made scripts so your team handles calls and emails well every time.

Formatting each post to fit the platform it's published on instead of copy-pasting everywhere.

Pitching you as a guest on podcasts your customers already listen to.

Preparing talking points and structure for podcast episodes and appearances.

Setting when to post on each platform based on when your audience is online.

Approved wording used consistently in press materials and interviews.

Specific media placements pursued on your behalf to build credibility.

Announcements of business news written the way journalists expect to receive them.

Turning raw video into a finished piece with pacing, captions, and sound.

Filming your business with proper cameras, lighting, and audio for a credible look.

Building real-world relationships that generate business without ad spend.

Replying to every review in a way that reassures future customers.

Writing the words for your videos and ads so they grab attention fast.

Physical items like flyers, signs, and stickers that promote your business in person.

Building the pitch documents used to win sponsorships and partnerships.

Finding and researching the companies or partners worth approaching.

How close a searcher is to your business address when they search.

Pitching your story to magazines and news sites to earn features.

Getting your business featured in press, podcasts, and media.

Linking physical signs and cards to a trackable page so you can measure real-world traffic.

Placing scannable codes on street marketing to drive and measure traffic to an offer.

Getting better pricing and terms with creators, vendors, and sponsors.

Reaching out to win back past customers who haven't bought in a while.

Giving happy customers an easy, structured way to send you new business.

Building a network of partners who consistently send you business.

Staying in touch with partners and sponsors so opportunities keep coming.

Pairing monthly results with the specific changes being made next.

A live view of your leads and sales inside your CRM at any time.

Building up the reviews and proof that make your business look established.

The process of fixing a damaged star rating by resolving issues and earning new reviews.

Tracking your ratings and reviews over time as measurable numbers.

Showing ads and emails again to people who already visited your site or subscribed.

Showing ads again to people who already visited your site, since they're most likely to buy.

A repeatable system for asking every customer for a review at the right moment.

A plan for the timing and channels used to request reviews so ratings grow steadily.

Getting more good reviews, replying to all of them, and protecting your star rating.

Using your best reviews in ads and on your website so they do the selling for you.

Watching Google and other sites for new reviews so none go unanswered.

The percentage of customer reviews your business actually replies to.

How steadily new customer reviews come in over time.

Defining the stages a lead moves through from inquiry to closed sale.

Writing and refining what an AI avatar or spokesperson says on camera.

Figuring out what someone wants when they type a search, so your page matches it.

Timing offers to when customers are most likely to buy.

Protecting your website with updates and backups so it stays safe and trusted.

Improving your site's content and speed so search engines rank it higher.

A plan for which keywords, pages, and links to pursue to be found online.

Building a site with the right technical setup so it can rank in search from day one.

Focusing your marketing on the exact cities and zip codes you actually serve.

Rewriting each service page so it ranks well and turns visitors into customers.

A dedicated page for each service you offer instead of one page listing everything.

Editing short vertical videos for TikTok, Reels, and Shorts to grab attention fast.

Filming and delivering short vertical videos on a regular schedule.

Sending timed, automatic text messages like reminders and offers from your CRM.

Photos, videos, and posts made to stop the scroll and build trust.

Replying to comments and messages on your social accounts for you.

Writing the hooks and structure for social videos before filming.

Rewriting your bios and links so visitors instantly know who you are and what to do.

Finding events and panels where you can appear as an expert.

Making your website load faster, which helps both rankings and sales.

How quickly your business responds after someone reaches out.

Pitching sponsors and negotiating paid partnership deals.

Behind-the-scenes campaigns that grow an account's followers and engagement without looking like ads.

Growing an account through natural-feeling content instead of obvious paid ads.

Shaping your business's story into something press and customers want to share.

Turning research into a prioritized plan of what to do first.

Putting your brand in busy public places with trucks, signs, and handouts.

Niche social media accounts a brand uses to reach new audiences beyond its main page.

Niche and city-focused pages that put your brand in front of new audiences.

Sharing your expertise publicly so customers trust you before they even talk to you.

Planning the topics and platforms that will build your reputation as an expert.

Recruiting and coordinating real customers and creators to make authentic-feeling video content.

Getting legal permission to reuse creator content in your own ads and site.

Securing and negotiating event and venue sponsorships that put your brand in front of local crowds.

Finding and comparing suppliers so you get the best terms.

Deciding what videos to make, for which platform, and why.

Planning a video's hook and message before filming starts.

The written words and prompts delivered on camera in a video.

Professionally shot and edited video that people actually watch.

A repeatable system for producing and posting short-form videos daily to build reach.

Creating a licensed digital copy of your voice to use in content without recording each time.

Website and DM chatbots

A website built to look credible and turn visitors into customers.

Adding chat, forms, and booking tools directly into your site so visitors can convert easily.

Connecting your tools so routine tasks happen automatically without anyone remembering.

A search Google answers right on the results page, so no one visits your website.