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May 4 May · Fixed

Star Wars Day 2026: which services to run, and when

Star Wars Day falls on 4 May in 2026, and the pitch has to be out by Late Mar. The angle that earns coverage on this date is pop-culture and merch spend data. The services below are the ones that do the work, in the order they run.

Start
2 to 3 weeks before the pitch date

Pull the data, write it up, publish the page.

Pitch by
Late Mar

Outlets plan dated coverage early. Late is dead.

Moment
4 May (Fixed)

Coverage and demand land here.

The story for Star Wars Day

Angle

Pop-culture and merch spend data.

Example data-led story

Merch or franchise spend data.

Outlets that cover this date

Lifestyle, retail, entertainment

Industry fit

Retail, e-commerce, entertainment

Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.

The services that run Star Wars Day

Each service is $500 a month a la carte. Run one or run the set.

  1. 1

    Content That Turns Attention Into Customers

    Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.

    First move: Shoot the batch before the week of the date so nothing gets made under pressure.

  2. 2

    UGC That Builds Real Trust

    Gets creators posting inside the window so the moment shows up in feeds that are not yours.

    First move: Brief creators three weeks out with the date and the angle.

  3. 3

    Business Promotion & Outside Representation

    Builds the offer or promotion attached to the date so attention converts to revenue instead of just impressions.

    First move: Set the offer, the window and the redemption tracking before launch.

Star Wars Day questions

When should I start work for Star Wars Day?+

Send the pitch by Late Mar. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on 4 May (fixed), by which point the work is already out.

Which service leads Star Wars Day?+

Content That Turns Attention Into Customers leads it. Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out. The rest of the services on this page handle the follow-through once attention arrives.

Is Star Wars Day worth it for my business?+

It fits retail, e-commerce, entertainment. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.

What does running this cost?+

Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.

Other dates to plan around

See all 62 dates in the 2026 calendar

Want us to run Star Wars Day for you?

We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.

Ready to turn attention into revenue?

Book a free call