CROWD Company
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Marketing for Law Firms

People hire the firm that shows up first, looks credible, and answers the phone. We build the search presence, the case-type pages, the ads, the review engine, and the intake follow-up that turn a search into a signed client.

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What usually holds a law firm back

One page for every practice area

A single services page cannot rank for personal injury, family law, immigration, and criminal defense at once. Each case type needs its own page written for the person searching it.

Leads go cold before intake calls back

Legal inquiries shop several firms in one sitting. If the first response takes hours, the case is already signed somewhere else.

Thin proof compared to bigger firms

Without reviews, attorney bios, results you are allowed to publish, and consistent video, a smaller firm reads as riskier than the billboard firm down the road.

Ad spend with no tracking back to signed cases

Clicks and form fills mean nothing without knowing which case types and which channels actually produce retained clients.

The 3-stage growth plan

Stage 1 makes the firm credible and findable. Stage 2 turns that into consultations. Stage 3 keeps you in front of the same audience until they need a lawyer. You move at the pace your budget allows.

Stage 1

Build your foundation

Make the firm look established, trustworthy, and easy to contact.

CROWD Lite - $1,500/month

1-2 months

3 services: website creation, redesign & landing pages, audience research, GEO & blog SEO

Stage 2

Get more consultations

Turn local search and ads into booked consultations with the case types you want.

CROWD Starter - $3,500/month (8 services a la carte would be $4,000 - you save $500/month)

Approximately 3-7 months

8 services total: everything in Stage 1 plus social content production, practice area & service area page expansion, paid advertising, CRM & lead automation, Google & Apple review management

Stage 3

Become the firm people already know

Stay visible to your community so you are the first call when a legal problem starts.

CROWD Growth - $6,500/month (15 services a la carte would be $7,500 - you save $1,000/month)

Ongoing

15 services total: everything above plus community engagement, attorney personal branding, videography & editing, retargeting & email marketing, AI automations, chatbots, SMS & receptionist, direct mail campaigns

The 15 services we recommend for law firms

These are the 15 services included across Stage 1 to Stage 3. Each one is $500/month a la carte, or bundled into a package at a discount. Tap any service to see how it works in your city.

Stage 1 - Build the brand

Audience Research

Know exactly who to talk to.

See how it works

Stage 1 - Build the brand

Website Creation & Updates

A home page that closes bookings.

See how it works

Stage 1 - Build the brand

GEO & Blog SEO

Get found by Google and by AI.

See how it works

Stage 2 - Get seen & booked

Social Content Production

Consistent posts, edited to hold attention.

See how it works

Stage 2 - Get seen & booked

Theme Pages & Local Expansion

More accounts pushing you to new people.

See how it works

Stage 2 - Get seen & booked

Community Engagement

Turn viewers into people who show up.

See how it works

Stage 2 - Get seen & booked

Paid Advertising

Put your best content in front of the right city.

See how it works

Stage 2 - Get seen & booked

CRM & Lead Automation

No inquiry ever gets forgotten.

See how it works

Stage 2 - Get seen & booked

Brand Outreach & Rate Negotiation

We ask for the money for you.

See how it works

Stage 3 - Impossible to miss

Videography & Editing

Footage that looks like a real budget.

See how it works

Stage 3 - Impossible to miss

Retargeting & Email

Stay in front of people who already noticed you.

See how it works

Stage 3 - Impossible to miss

Guerrilla Marketing

Be impossible to miss in the real world.

See how it works

Stage 3 - Impossible to miss

Business Promotion & Outside Representation

We show up in rooms for you.

See how it works

Stage 3 - Impossible to miss

Vendor & Sponsorship Negotiation

Get others to pay for your growth.

See how it works

Stage 3 - Impossible to miss

AI Receptionist & SMS

Answer every message, even at 2am.

See how it works

Price, terms, and who does the work

Price
$500/month per service, flat. The same rate applies to every service on this site.
Contract
Month to month. No annual agreement, no cancellation fee.
Setup fee
None. The monthly rate covers onboarding and strategy.
Who does the work
The CROWD team in Boca Raton, FL. No offshore subcontracting.
Reporting
Monthly reporting on the numbers the work moves, plus direct access by phone or text.
Bundling
Stack services a la carte at $500 each, or use a package if it fits your list better.

Timelines depend on your starting point and how competitive your category is, so we set expectations on the first call rather than promising a date here.

Prices, ad budget & requirements

What everything costs, and what we need from your firm to keep the work moving.

A la carte pricing

Every service is a flat $500/month. 3 services = $1,500/month. 8 services = $4,000/month. 15 services = $7,500/month.

Package pricing

CROWD Lite $1,500/mo (3 services). CROWD Starter $3,500/mo (8 services, save $500). CROWD Growth $6,500/mo (15 services, save $1,000). CROWD Enterprise $12,000/mo (24 core services).

Recommended ad budget

$1,000 per month minimum strictly for ad spend, separate from the service retainer. Competitive case types such as personal injury usually need more, and we will say so before you commit.

Full account access

Access to your website, Google Business Profile, ad accounts, and social profiles, plus a firm email we can use, so we can publish and optimize without waiting on approvals.

Attorney availability for content

A short recurring block of attorney time for video answers to the questions clients actually ask. We handle filming direction, editing, captions, and posting.

Compliance review

Nothing publishes until it clears your bar advertising rules. We write to be reviewed, and we keep disclaimers and result language within what your jurisdiction allows.

Monthly content requirements

Content production need: 12 to 16 short videos a month, roughly 3 to 4 a week, filmed in the office and answering real client questions.

  1. 112 to 16 short videos per month, submitted as original unedited files. We handle editing, captions, and posting.
  2. 2One attorney Q&A block per week: the questions intake hears most, answered plainly.
  3. 3Case-type explainers for each practice area you want more of, written and filmed for the person searching it.
  4. 4Approved client reviews and testimonials collected as they come in, within your bar rules.
  5. 5Everything uploaded weekly so the team has time to edit, schedule, and distribute across platforms.

Where we deliver this

Local law firm marketing across South Florida.

Frequently asked questions

How much does marketing for a law firm cost?

Every service is $500/month a la carte. Most firms start with CROWD Lite ($1,500/month) for the foundation, then move to Starter ($3,500/month) and Growth ($6,500/month) as consultation volume grows. Ad spend is separate and starts at a recommended $1,000/month.

Do you write pages for each practice area?

Yes. Personal injury, family law, immigration, criminal defense, estate planning, and business law each get their own page, plus service area pages for the cities you take cases from.

Will the content follow bar advertising rules?

Yes. Everything goes to you for review before it publishes, and we keep result claims, testimonials, and disclaimers within what your jurisdiction allows.

How do you handle after-hours inquiries?

AI automations, chatbots, SMS, and receptionist services answer, qualify, and book consultations around the clock so a late-night inquiry does not go to the next firm.

How fast do consultations increase?

Stage 1 builds credibility and search foundations. Stage 2 adds practice area pages, paid advertising, and review management, which are the services built to produce booked consultations.

Do you track which case types the leads come from?

Yes. Calls, forms, and chats are tracked back to the page, campaign, and case type so budget moves toward the work you actually want.

Ready to fill your calendar with better cases?

Call and we will map the stage to start at, the case types to target first, and what the first 90 days look like.

Call 561-528-8552

Ready to turn attention into revenue?

Book a free call