Marketing for
Ver en EspañolMarketing for Law Firms
People hire the firm that shows up first, looks credible, and answers the phone. We build the search presence, the case-type pages, the ads, the review engine, and the intake follow-up that turn a search into a signed client.
Tell us about your business
What usually holds a law firm back
One page for every practice area
A single services page cannot rank for personal injury, family law, immigration, and criminal defense at once. Each case type needs its own page written for the person searching it.
Leads go cold before intake calls back
Legal inquiries shop several firms in one sitting. If the first response takes hours, the case is already signed somewhere else.
Thin proof compared to bigger firms
Without reviews, attorney bios, results you are allowed to publish, and consistent video, a smaller firm reads as riskier than the billboard firm down the road.
Ad spend with no tracking back to signed cases
Clicks and form fills mean nothing without knowing which case types and which channels actually produce retained clients.
The 3-stage growth plan
Stage 1 makes the firm credible and findable. Stage 2 turns that into consultations. Stage 3 keeps you in front of the same audience until they need a lawyer. You move at the pace your budget allows.
Stage 1
Build your foundation
Make the firm look established, trustworthy, and easy to contact.
CROWD Lite - $1,500/month
1-2 months
3 services: website creation, redesign & landing pages, audience research, GEO & blog SEO
Stage 2
Get more consultations
Turn local search and ads into booked consultations with the case types you want.
CROWD Starter - $3,500/month (8 services a la carte would be $4,000 - you save $500/month)
Approximately 3-7 months
8 services total: everything in Stage 1 plus social content production, practice area & service area page expansion, paid advertising, CRM & lead automation, Google & Apple review management
Stage 3
Become the firm people already know
Stay visible to your community so you are the first call when a legal problem starts.
CROWD Growth - $6,500/month (15 services a la carte would be $7,500 - you save $1,000/month)
Ongoing
15 services total: everything above plus community engagement, attorney personal branding, videography & editing, retargeting & email marketing, AI automations, chatbots, SMS & receptionist, direct mail campaigns
The 15 services we recommend for law firms
These are the 15 services included across Stage 1 to Stage 3. Each one is $500/month a la carte, or bundled into a package at a discount. Tap any service to see how it works in your city.
Stage 1 - Build the brand
Audience Research
Know exactly who to talk to.
See how it worksStage 1 - Build the brand
Website Creation & Updates
A home page that closes bookings.
See how it worksStage 1 - Build the brand
GEO & Blog SEO
Get found by Google and by AI.
See how it worksStage 2 - Get seen & booked
Social Content Production
Consistent posts, edited to hold attention.
See how it worksStage 2 - Get seen & booked
Theme Pages & Local Expansion
More accounts pushing you to new people.
See how it worksStage 2 - Get seen & booked
Community Engagement
Turn viewers into people who show up.
See how it worksStage 2 - Get seen & booked
Paid Advertising
Put your best content in front of the right city.
See how it worksStage 2 - Get seen & booked
CRM & Lead Automation
No inquiry ever gets forgotten.
See how it worksStage 2 - Get seen & booked
Brand Outreach & Rate Negotiation
We ask for the money for you.
See how it worksStage 3 - Impossible to miss
Videography & Editing
Footage that looks like a real budget.
See how it worksStage 3 - Impossible to miss
Retargeting & Email
Stay in front of people who already noticed you.
See how it worksStage 3 - Impossible to miss
Guerrilla Marketing
Be impossible to miss in the real world.
See how it worksStage 3 - Impossible to miss
Business Promotion & Outside Representation
We show up in rooms for you.
See how it worksStage 3 - Impossible to miss
Vendor & Sponsorship Negotiation
Get others to pay for your growth.
See how it worksStage 3 - Impossible to miss
AI Receptionist & SMS
Answer every message, even at 2am.
See how it worksPrice, terms, and who does the work
- Price
- $500/month per service, flat. The same rate applies to every service on this site.
- Contract
- Month to month. No annual agreement, no cancellation fee.
- Setup fee
- None. The monthly rate covers onboarding and strategy.
- Who does the work
- The CROWD team in Boca Raton, FL. No offshore subcontracting.
- Reporting
- Monthly reporting on the numbers the work moves, plus direct access by phone or text.
- Bundling
- Stack services a la carte at $500 each, or use a package if it fits your list better.
Timelines depend on your starting point and how competitive your category is, so we set expectations on the first call rather than promising a date here.
Prices, ad budget & requirements
What everything costs, and what we need from your firm to keep the work moving.
A la carte pricing
Every service is a flat $500/month. 3 services = $1,500/month. 8 services = $4,000/month. 15 services = $7,500/month.
Package pricing
CROWD Lite $1,500/mo (3 services). CROWD Starter $3,500/mo (8 services, save $500). CROWD Growth $6,500/mo (15 services, save $1,000). CROWD Enterprise $12,000/mo (24 core services).
Recommended ad budget
$1,000 per month minimum strictly for ad spend, separate from the service retainer. Competitive case types such as personal injury usually need more, and we will say so before you commit.
Full account access
Access to your website, Google Business Profile, ad accounts, and social profiles, plus a firm email we can use, so we can publish and optimize without waiting on approvals.
Attorney availability for content
A short recurring block of attorney time for video answers to the questions clients actually ask. We handle filming direction, editing, captions, and posting.
Compliance review
Nothing publishes until it clears your bar advertising rules. We write to be reviewed, and we keep disclaimers and result language within what your jurisdiction allows.
Monthly content requirements
Content production need: 12 to 16 short videos a month, roughly 3 to 4 a week, filmed in the office and answering real client questions.
- 112 to 16 short videos per month, submitted as original unedited files. We handle editing, captions, and posting.
- 2One attorney Q&A block per week: the questions intake hears most, answered plainly.
- 3Case-type explainers for each practice area you want more of, written and filmed for the person searching it.
- 4Approved client reviews and testimonials collected as they come in, within your bar rules.
- 5Everything uploaded weekly so the team has time to edit, schedule, and distribute across platforms.
Where we deliver this
Local law firm marketing across South Florida.
Broward County
Miami-Dade County
Frequently asked questions
How much does marketing for a law firm cost?
Every service is $500/month a la carte. Most firms start with CROWD Lite ($1,500/month) for the foundation, then move to Starter ($3,500/month) and Growth ($6,500/month) as consultation volume grows. Ad spend is separate and starts at a recommended $1,000/month.
Do you write pages for each practice area?
Yes. Personal injury, family law, immigration, criminal defense, estate planning, and business law each get their own page, plus service area pages for the cities you take cases from.
Will the content follow bar advertising rules?
Yes. Everything goes to you for review before it publishes, and we keep result claims, testimonials, and disclaimers within what your jurisdiction allows.
How do you handle after-hours inquiries?
AI automations, chatbots, SMS, and receptionist services answer, qualify, and book consultations around the clock so a late-night inquiry does not go to the next firm.
How fast do consultations increase?
Stage 1 builds credibility and search foundations. Stage 2 adds practice area pages, paid advertising, and review management, which are the services built to produce booked consultations.
Do you track which case types the leads come from?
Yes. Calls, forms, and chats are tracked back to the page, campaign, and case type so budget moves toward the work you actually want.
Ready to fill your calendar with better cases?
Call and we will map the stage to start at, the case types to target first, and what the first 90 days look like.
Call 561-528-8552