Marketing for
Ver en EspañolMarketing for Pest Control
Pest control is bought in a panic, and people call the company that looks professional and answers first. We build that system with content, local search, ads, reviews, and automated follow-up so no call gets lost.
Tell us about your business
What usually holds a pest control company back
No proof of the work
Homeowners want to see the infestation, the treatment, and the after. Without real photos and video of damaged sites, you look the same as every other truck in the area.
Invisible in local search
If your service areas and pest types are not built out as their own pages, Google and AI search engines cannot tell who to send the emergency call to.
Missed calls become lost jobs
Pest calls are urgent. Every unanswered ring, text, or form goes straight to the next company. Automated answering and follow-up fix that.
Reviews sit still
Reviews are the single biggest trust signal in home services. Without an active system, great jobs never turn into public proof.
The 3-stage growth plan
Three stages. Stage 1 makes the company look credible, Stage 2 turns that into booked jobs, Stage 3 keeps you in front of the same homeowners repeatedly. You move at the pace your budget allows.
Stage 1
Build your foundation
Make your business look professional, trustworthy, and ready to book.
CROWD Lite - $1,500/month
1-2 months
3 services: website creation, redesign & landing pages, audience research, GEO & blog SEO
Stage 2
Get more calls & bookings
Grow your visibility and start generating consistent booked jobs.
CROWD Starter - $3,500/month (8 services a la carte would be $4,000 - you save $500/month)
Appróximately 3-7 months
8 services total: everything in Stage 1 plus social content production, service area & pest page expansion, paid advertising, CRM & lead automation, Google & Apple review management
Stage 3
Make your business impossible to miss
Become the local name people see first, trust most, and call when pests show up.
CROWD Growth - $6,500/month (15 services a la carte would be $7,500 - you save $1,000/month)
Ongoing
15 services total: everything above plus community engagement, guerrilla marketing, owner & technician personal branding, videography & editing, retargeting & email marketing, AI automations, chatbots, SMS & receptionist, direct mail & loyalty campaigns
The 15 services we recommend for pest control
These are the 15 services included across Stage 1 to Stage 3. Each one is $500/month a la carte, or bundled into a package at a discount. Tap any service to see how it works in your city.
Stage 1 - Build the brand
Website Creation & Landing Pages
A site that turns a panicked search into a booked treatment.
See how it worksStage 1 - Build the brand
Audience & Service Area Research
Know which neighborhoods and pests pay best.
See how it worksStage 1 - Build the brand
GEO & Local SEO
Get named when someone searches or asks AI who to call.
See how it worksStage 2 - Get seen & booked
Social Content Production
30 videos a month of real jobs, edited and posted for you.
See how it worksStage 2 - Get seen & booked
Service Area & Pest Page Expansion
A page for every city and every pest you treat.
See how it worksStage 2 - Get seen & booked
Paid Advertising
Be first in front of the homeowner with a problem today.
See how it worksStage 2 - Get seen & booked
CRM & Lead Automation
No call, text, or form ever goes cold.
See how it worksStage 2 - Get seen & booked
Google & Apple Review Management
Turn finished jobs into public proof.
See how it worksStage 3 - Impossible to miss
Community Engagement
Be the local company people already recognize.
See how it worksStage 3 - Impossible to miss
Guerrilla Marketing
Own the street your truck is already on.
See how it worksStage 3 - Impossible to miss
Owner & Technician Personal Branding
People hire a person, not a logo.
See how it worksStage 3 - Impossible to miss
Videography & Editing
Job-site footage that looks professional, not shaky.
See how it worksStage 3 - Impossible to miss
Retargeting & Email Marketing
Win back the quote that went quiet and resell the ones you served.
See how it worksStage 3 - Impossible to miss
AI Automations, Chatbots, SMS & Receptionist
Answer every after-hours call before a competitor does.
See how it worksStage 3 - Impossible to miss
Direct Mail & Loyalty Campaigns
Stay on the fridge of every home you have treated.
See how it worksPrice, terms, and who does the work
- Price
- $500/month per service, flat. The same rate applies to every service on this site.
- Contract
- Month to month. No annual agreement, no cancellation fee.
- Setup fee
- None. The monthly rate covers onboarding and strategy.
- Who does the work
- The CROWD team in Boca Raton, FL. No offshore subcontracting.
- Reporting
- Monthly reporting on the numbers the work moves, plus direct access by phone or text.
- Bundling
- Stack services a la carte at $500 each, or use a package if it fits your list better.
Timelines depend on your starting point and how competitive your category is, so we set expectations on the first call rather than promising a date here.
Prices, ad budget & requirements
What everything costs, and what we need from you to keep the work moving.
A la carte pricing
Every service is a flat $500/month. 3 services = $1,500/month. 8 services = $4,000/month. 15 services = $7,500/month.
Package pricing
CROWD Lite $1,500/mo (3 services). CROWD Starter $3,500/mo (8 services, save $500). CROWD Growth $6,500/mo (15 services, save $1,000). CROWD Enterprise $12,000/mo (24 core services).
Recommended ad budget
$1,000 per month strictly for ad spend, separate from the service retainer. This is what puts you in front of homeowners and property managers who need treatment right now.
Full social network access
Full access to all social networks - usernames, passwords, and a preferred company email for Instagram, TikTok, Facebook, YouTube, Google Business Profile, and ad accounts so we can post, optimize, and scale securely.
Updated camera on every truck
An updated phone or professional camera capable of 4K video, used to take in-person photographs of damaged sites - wood damage, nests, droppings, entry points - plus before and after treatment shots.
Communication & long-term partnership
Fast feedback on content and leads, and a consistent long-term partnership - results compound over months, not days.
Monthly content requirements
Content production need: 30 videos a month. That is roughly 7 to 8 a week - short, real, filmed on the job.
- 130 videos per month total, filmed on real jobs and submitted as original unedited files - we handle editing, captions, and posting.
- 2In-person photographs of damaged sites on every job: wood damage, nests, droppings, entry points, and before/after treatment shots.
- 3An updated 4K-capable camera or phone kept on the truck so nothing gets missed.
- 4Technician talking clips: what the pest was, how you treated it, and what the homeowner should watch for.
- 5Everything uploaded weekly so the team has time to edit, schedule, and promote across all platforms.
Where we deliver this
Local pest control marketing across South Florida.
Broward County
Miami-Dade County
Frequently asked questions
How much does marketing for a pest control company cost?
Every service is $500/month a la carte. Most companies start with CROWD Lite ($1,500/month) for the foundation, then move to Starter ($3,500/month) and Growth ($6,500/month) as call volume increases. Ad spend is separate and recommended at $1,000/month.
Why 30 videos a month?
Pest control sells on proof and repetition. 30 videos a month gives us enough real footage - damage, treatment, before and after - to post daily across platforms and feed retargeting and ads.
Do my technicians have to film?
Yes, lightly. A quick clip and a few photos of the damaged site on each job is all we need. We handle editing, captions, scheduling, and distribution.
How fast do the calls start?
Stage 1 focuses on making the business look professional and trustworthy. Stage 2 adds service area pages, paid advertising, and review management, the services built to generate booked jobs from local search.
Do you cover multiple service areas?
Yes. Theme pages and local expansion build a dedicated page for each city and pest type you service, so you show up in the exact neighborhoods you want the calls from.
Can you handle missed calls and after-hours leads?
Yes. AI automations, chatbots, SMS and receptionist services answer, qualify, and book leads around the clock so urgent calls never go to a competitor.
Ready to own your service area?
Call and we will map the exact stage to start at, the services that matter first, and what the first 90 days look like.
Call 561-528-8552