April Fools' Day 2026: which services to run, and when
April Fools' Day falls on 1 Apr in 2026, and the pitch has to be out by Mid Feb. The angle that earns coverage on this date is only pitch if the joke carries a real insight. A stunt with no data is coverage you cannot repeat. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for April Fools' Day
Only pitch if the joke carries a real insight. A stunt with no data is coverage you cannot repeat.
A genuine finding, delivered with humor.
Lifestyle, marketing, national
Any consumer brand
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run April Fools' Day
Each service is $500 a month a la carte. Run one or run the set.
- 1
Guerrilla Marketing That Gets People Talking
Supports the moment by keeping the follow-through consistent once attention arrives.
First move: Assign an owner and a date before the pitch goes out.
- 2
Content That Turns Attention Into Customers
Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.
First move: Shoot the batch before the week of the date so nothing gets made under pressure.
- 3
Digital PR & Content Scripting That Strengthens Authority
Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year.
First move: Pull the one number from your own records that nobody else can publish, then write the pitch around it.
April Fools' Day questions
When should I start work for April Fools' Day?+
Send the pitch by Mid Feb. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on 1 Apr (fixed), by which point the work is already out.
Which service leads April Fools' Day?+
Guerrilla Marketing That Gets People Talking leads it. Supports the moment by keeping the follow-through consistent once attention arrives. The rest of the services on this page handle the follow-through once attention arrives.
Is April Fools' Day worth it for my business?+
It fits any consumer brand. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run April Fools' Day for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.