Blue Monday 2026: which services to run, and when
Blue Monday falls on 19 Jan in 2026, and the pitch has to be out by Early Dec. The angle that earns coverage on this date is mood or engagement data. Say plainly it is a marketing invention if you use it. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for Blue Monday
Mood or engagement data. Say plainly it is a marketing invention if you use it.
Engagement dip or absence spike in mid January.
Lifestyle, health, national
Health, HR, SaaS, travel
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run Blue Monday
Each service is $500 a month a la carte. Run one or run the set.
- 1
Digital PR & Content Scripting That Strengthens Authority
Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year.
First move: Pull the one number from your own records that nobody else can publish, then write the pitch around it.
- 2
Content That Turns Attention Into Customers
Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.
First move: Shoot the batch before the week of the date so nothing gets made under pressure.
Blue Monday questions
When should I start work for Blue Monday?+
Send the pitch by Early Dec. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on 19 Jan (varies: 3rd mon of jan), by which point the work is already out.
Which service leads Blue Monday?+
Digital PR & Content Scripting That Strengthens Authority leads it. Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year. The rest of the services on this page handle the follow-through once attention arrives.
Is Blue Monday worth it for my business?+
It fits health, hr, saas, travel. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run Blue Monday for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.