Dry January 2026: which services to run, and when
Dry January falls on All January in 2026, and the pitch has to be out by Late Nov. The angle that earns coverage on this date is sober-curious spend and the no or low alcohol trend. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for Dry January
Sober-curious spend and the no or low alcohol trend.
No or low alcohol sales versus last January.
Health, food and drink, lifestyle
Drinks, hospitality, health, retail
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run Dry January
Each service is $500 a month a la carte. Run one or run the set.
- 1
Digital PR & Content Scripting That Strengthens Authority
Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year.
First move: Pull the one number from your own records that nobody else can publish, then write the pitch around it.
- 2
GEO & Blog SEO That Builds Trust Over Time
Builds the page the coverage points at, written so AI answer engines and search can both quote it. Without a page to link to, the pitch has nowhere to land.
First move: Publish the data page two weeks before the pitch-by date so it is indexed when the first journalist checks it.
- 3
Business Promotion & Outside Representation
Builds the offer or promotion attached to the date so attention converts to revenue instead of just impressions.
First move: Set the offer, the window and the redemption tracking before launch.
Dry January questions
When should I start work for Dry January?+
Send the pitch by Late Nov. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on All January (fixed (month)), by which point the work is already out.
Which service leads Dry January?+
Digital PR & Content Scripting That Strengthens Authority leads it. Owns the pitch. Turns your first-party numbers into a story an editor can run without calling you for more, then sends it to the outlets that cover this date every year. The rest of the services on this page handle the follow-through once attention arrives.
Is Dry January worth it for my business?+
It fits drinks, hospitality, health, retail. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run Dry January for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.