March Madness 2026: which services to run, and when
March Madness falls on Mar to early Apr in 2026, and the pitch has to be out by Mid Jan. The angle that earns coverage on this date is productivity, viewing or bracket-behavior data. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for March Madness
Productivity, viewing or bracket-behavior data.
Workplace productivity during the tournament.
Sport, business, national
Betting, HR, food, media
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run March Madness
Each service is $500 a month a la carte. Run one or run the set.
- 1
Advertising That Captures Demand, Not Attention
Buys reach on the days demand is already there, so the moment is not left to organic timing. Paid runs in the window, then stops.
First move: Build the campaign a week early with the date's search terms and cap the flight to the window.
- 2
Content That Turns Attention Into Customers
Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.
First move: Shoot the batch before the week of the date so nothing gets made under pressure.
- 3
Vendor & Sponsorship Negotiation
Finds the sponsorship or vendor slot tied to the date, which puts you in front of an audience someone else assembled.
First move: Book the slot early. Sponsor inventory for dated events sells out first.
March Madness questions
When should I start work for March Madness?+
Send the pitch by Mid Jan. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on Mar to early Apr (varies annually), by which point the work is already out.
Which service leads March Madness?+
Advertising That Captures Demand, Not Attention leads it. Buys reach on the days demand is already there, so the moment is not left to organic timing. Paid runs in the window, then stops. The rest of the services on this page handle the follow-through once attention arrives.
Is March Madness worth it for my business?+
It fits betting, hr, food, media. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run March Madness for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.