St Patrick's Day 2026: which services to run, and when
St Patrick's Day falls on 17 Mar in 2026, and the pitch has to be out by Early Feb. The angle that earns coverage on this date is hospitality, drinks and going-out spend. The services below are the ones that do the work, in the order they run.
Pull the data, write it up, publish the page.
Outlets plan dated coverage early. Late is dead.
Coverage and demand land here.
The story for St Patrick's Day
Hospitality, drinks and going-out spend.
Pub or drinks spend data for the day.
Food and drink, lifestyle, national
Hospitality, drinks, retail
Use a number from your own records. We do not invent statistics, and an editor checks the source before running it. If you have nothing to say on this date, spend the month on one you do.
The services that run St Patrick's Day
Each service is $500 a month a la carte. Run one or run the set.
- 1
Content That Turns Attention Into Customers
Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out.
First move: Shoot the batch before the week of the date so nothing gets made under pressure.
- 2
Business Promotion & Outside Representation
Builds the offer or promotion attached to the date so attention converts to revenue instead of just impressions.
First move: Set the offer, the window and the redemption tracking before launch.
- 3
Advertising That Captures Demand, Not Attention
Buys reach on the days demand is already there, so the moment is not left to organic timing. Paid runs in the window, then stops.
First move: Build the campaign a week early with the date's search terms and cap the flight to the window.
St Patrick's Day questions
When should I start work for St Patrick's Day?+
Send the pitch by Early Feb. Start two to three weeks before that to pull the data, write it up and publish the page the link points at. The moment itself lands on 17 Mar (fixed), by which point the work is already out.
Which service leads St Patrick's Day?+
Content That Turns Attention Into Customers leads it. Produces the posts and short-form cuts that carry the moment on your own channels while the pitch is out. The rest of the services on this page handle the follow-through once attention arrives.
Is St Patrick's Day worth it for my business?+
It fits hospitality, drinks, retail. If you cannot bring a number from your own records to the angle, skip the date and pick one you can speak to honestly. A date with no data behind it does not earn coverage.
What does running this cost?+
Every service is $500 a month a la carte, so a moment run with three services is $1,500 a month while it is live. Packages start at $1,500 a month for Lite.
Other dates to plan around
Want us to run St Patrick's Day for you?
We pull the data, build the page the link points at, and send the pitches on the backdated schedule. Every service is $500 a month.